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MF MD HG July Financing 7-22-14

DiMarzio Red Velvet Pickup White 

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Product #302995
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  • Black


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    Ships By 8/18/14

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See All DiMarzio Stratocaster Pickups (Single Coil)

The best of Strat and Tele sound in one pickup.

The difference between a vintage Strat bridge pickup sound and a classic Broadcaster or Tele tone is mostly a matter of attack and definition - the Strat stings and screams, while the Tele punches and sings. DiMarzio thought it would be neat to have a Strat pickup that does both, and this is it. The punch comes from the bottom-loaded Power Plate, the sting from custom coil-winding and the Blue Velvet magnet stagger, and a unique mid-range "growl" that's a result of a hand-calibrated magnet structure. Try a Red Velvet bridge pickup with a pair of Blue Velvet pickups for a sound that's both classic and new.

Recommended for all positions.

Tech Talk: One of the obvious effects of mounting a plate on the bottom of a pickup is to boost the magnetic field. DiMarzio wanted the bigger sound that the plate provides, but they didn't want any increased magnet-pull, so they calibrate the magnetic field of every Red Velvet after it's assembled. The Red Velvet was originally designed for the bridge position, but it will also work well in the neck and middle, where it can be combined with a bridge humbucker like the Air Classic.


Roll out the red velvet carpet of sound. Get a Red Velvet pickup today.


Red Velvet Pickup Specifications:

  • Wiring: 2 Conductor Classic
  • Magnet: Alnico 5
  • Output: 180 mV
  • DC Resistance: 8.52K
Customer Reviews

Review Snapshot®

by PowerReviews
DiMarzioRed Velvet Pickup

(based on 2 reviews)

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Reviewed by 2 customers

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(0 of 2 customers found this review helpful)


Great Pickup - Poor Service

By worshipguitar

from Hewitt, NJ

About Me Professional Musician

Verified Buyer


  • Good Quality


    Best Uses

      Comments about DiMarzio Red Velvet Pickup:

      Aside from the product, I was disappointed with the processing and shipping. Overall it took 13 days to arrive and with an escalation to customer service. These products are available from many sources and I will go elsewhere next time.

      Comment on this review

      (1 of 1 customers found this review helpful)


      Just what you need to wake up your strat

      By 80's Rule!

      from Nashville TN

      Comments about DiMarzio Red Velvet Pickup:

      I have a mid 80's Aria Pro and the stock pickups were o.k. but I just wanted more umph. I decided to give these a try in the bridge position to try it out and if I liked then I would go from there. I almost bought the Seymour SSL5 because i've used those for years but tryed this instead. It is definelty better than stock and had good pick attack sound. It plays along with you. Not quite as beefy as the SSL-5 custom staggered but very nice sound. Not an extreme output either 8.5K but a very good pickup. I'm probably going to move this to the neck position though and add a Antiquity Texas Hot in the bridge and an Antiquity Surf rwrp in the middle.

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