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Product 906247

Berklee Press The Future of Music Book   

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According to David Kusek and Gerd Leonhard, authors of The Future of Music, the record industry as we know it is dying. But the music industry is hea...Click To Read More About This Product

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OVERVIEW

Controversial text discusses the record industry, music digitization and the future.

According to David Kusek and Gerd Leonhard, authors of The Future of Music, the record industry as we know it is dying. But the music industry is healthier and more vibrant than ever, with limitless possibilities for change and growth due to the Internet and the digitization of music.

The Future of Music will show you cool new ways to find music and connect with your favorite artists. Discover the top-10 truths about the music business of the future and how you can benefit from the explosion in digital music, today and tomorrow.

The Future of Music punches gaping holes through the foundation of a record industry that refuses to adapt.

About the Authors

David Kusek is a musician who has been inventing the future of music for the past 25 years. He co-invented the electronic drums, which helped ignite the disco era, and founded the first music software company, Passport Designs, which made it possible for musicians to record and produce music at home. He codeveloped the Musical Instrument Digital Interface (MIDI) standard and in 1993, co-designed and codeveloped the first commercially available enhanced CD that connected audio CDs to a personal computer. He is currently Vice President of Berklee Media, the continuing education division of the Berklee College of Music in Boston, Massachusetts. An Associate Professor of Music Business at Berklee, he also provides strategic consulting and advisory services to companies and individuals involved in the music and entertainment industries.

Gerd Leonhard is a respected music futurist and well-known music industry executive and music business entrepreneur. He founded LicenseMusic.com, a company that revolutionized music licensing, and is the founder and CEO of ThinkAndLink. As CEO of ThinkAndLink, he serves as senior advisor to Media Rights Technologies, BlueBeat, and ShareTheMusic Networks. A renowned musician, including opening engagements for such acts as Miles Davis, he currently resides in Basel, Switzerland.


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