The Self-Promoting Musician - Strategies For Independent Music Success

If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business. Filled with empowering resources and tips for self-managed musicians, including:

How to write a business plan, create press kits, sharpen your business chops
Using the Internet to promote your music
How to customize your demos for maximum exposure
Secrets to getting your music played on the radio
12 things you can do to get the most out of every gig

Educator, author, entrepreneur, and musician Peter Spellman is the Director of Career Development at Berklee College of Music. He is also author of The Musician's Internet (Berklee Press) and founder of Music Business Solutions (www.mbsolutions.com), a business and marketing consultancy.