Native Instruments Pro Audio
To get a sense for Native Instruments' commitment to pushing forward the boundaries of pro audio technology, all you have to do is check out their software tools. They've got plenty of those, but the best example is probably Komplete 9. As its name suggests, this software suite combines a ton of individual Native Instruments resources together. The result is a collection of virtual instruments and studio effects capable of really revolutionizing your creative process.
Naturally, software and hardware are two sides of the same coin when it comes to digital production, and Native Instruments brings both to the table. Their Maschine controllers are designed out-of-the-box to work with software like Komplete, and there's more where that comes from. Equipment like the Traktor Kontrol and Traktor Scratch series make Native Instruments a must-have name for the DJ booth, especially when they're used together with Native's own pro audio applications. You'll also find some high-performing bundles here (the Komplete Audio 6 interface, for instance) that make things super straightforward for you by putting the gear and its support software together in the same package.
It's never been more accessible to outfit your own studio or DJ booth than it is with Native Instruments pro audio. The concept is simple: build outstanding software and make it work with high-end hardware to get great results without the need for overly-complex studio setups. Native Instruments is certainly right to bet on these flexible designs as the future of the pro audio industry, and you can rest assured you're making a good decision when you join them in that bet.