In 1946, Everett Hull organized a partnership with Stanley Michael under the name "Michael-Hull Electronic Labs." Their mission was to produce a new microphone pickup that Hull designed. The pickup was fitted on the end of an upright bass and was dubbed the Amplified Peg or "Ampeg" for short. In 1949, Hull became the sole proprietor and changed the name of the company to the Ampeg Bassamp Company.
In 1960, a design engineer by the name of Jess Oliver created a combo amplifier with a chassis that could be inverted and tucked inside the speaker enclosure, protecting the inner workings and increasing the portability of the amp. Nicknamed the "Portaflex," this amplifier became the standard in bass combos throughout the 60's and 70's.
Also in the early 60s, Ampeg was the first company to incorporate reverb in an amplifier with the Reverberocket. In 1969, Ampeg set out to design the most powerful amplifier ever made. At that time, 50 watts amps were considered more than adequate. 100 watt amps were considered "plenty loud." Ampeg, however, not only harnessed 300 watts of pure tube power, but actually created a new valve (tube) technology – Super Valve Technology, or the SVT. Now the most sought after stage amplifier, the SVT has proven its roadworthiness on stages around the world.
Ampeg's history is filled with amazing pieces of gear that not only helped define the industry; they deliver sought-after tone that has stood the test of time. Each and every piece of gear we make is held to this standard. From amazingly portable practice amps to legendary designs that have rocked stadiums and studios for decades, Ampeg is dedicated to delivering the most comprehensive lines of amps available.
There's power, and then there's Ampeg. For players who like their tone massive and loud, Ampeg has been a trusted name in the music industry since 1949. On the biggest arena stages in the world, the Ampeg name can easily be found thanks to the pulverizing and chest-crushing rumble they're capable of delivering. Once referred to as the biggest and nastiest amplifier the world has ever seen, you better have your ear plugs in when an Ampeg amplifier is turned on.
The durability and construction of Ampeg bass and guitar amplifiers have been praised by the greatest legends of rock. In fact, in the late 60's when bands like the Rolling Stones and the Who were consistently pushing their sound to dangerous levels of volume, Ampeg was the name that left the ears of spellbound audiences ringing for days. Today, Ampeg continues their reputation for providing extraordinary amounts of sonic exuberance by offering a wide range of amp heads, speakers and even footswitch effects.
For low-end rattlers who want Ampeg quality but minus the bulkiness of a regular cabinet, the Ampeg Micro-VR bass amp head and SVT210 Bass Speak Cabinet Stack is surprisingly lightweight without sacrificing any of Ampeg's legendary characteristics. Compact, powerful and easy to use, this amp will breathe new life into any bass player's technique. Another popular choice is the Ampeg SVT-410HLF Classic Series bass cabinet. With its clear low-end response and remarkably warm sound, this bass cabinet is highly recommended for 5-string bass players.
Although they're best known for their bass amplifiers, Ampeg also manufactures brilliantly powerful guitar amps as well. The GVT15-112 15W 1x12 tube guitar combo amp is a perfect option for the gigging musician. From clean to crunch, this amp has flexible tone and portability to boot.
A rock show without volume simply isn't a rock show. But whether you're a touring musician or jamming in the garage with aspirations of making it big, you'll have no problem being heard when you're equipped with an Ampeg amplifier.
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