In 1946, Everett Hull organized a partnership with Stanley Michael under the name "Michael-Hull Electronic Labs." Their mission was to produce a new microphone pickup that Hull designed. The pickup was fitted on the end of an upright bass and was dubbed the Amplified Peg or "Ampeg" for short. In 1949, Hull became the sole proprietor and changed the name of the company to the Ampeg Bassamp Company.
In 1960, a design engineer by the name of Jess Oliver created a combo amplifier with a chassis that could be inverted and tucked inside the speaker enclosure, protecting the inner workings and increasing the portability of the amp. Nicknamed the "Portaflex," this amplifier became the standard in bass combos throughout the 60's and 70's.
Also in the early 60s, Ampeg was the first company to incorporate reverb in an amplifier with the Reverberocket. In 1969, Ampeg set out to design the most powerful amplifier ever made. At that time, 50 watts amps were considered more than adequate. 100 watt amps were considered "plenty loud." Ampeg, however, not only harnessed 300 watts of pure tube power, but actually created a new valve (tube) technology – Super Valve Technology, or the SVT. Now the most sought after stage amplifier, the SVT has proven its roadworthiness on stages around the world.
Ampeg's history is filled with amazing pieces of gear that not only helped define the industry; they deliver sought-after tone that has stood the test of time. Each and every piece of gear we make is held to this standard. From amazingly portable practice amps to legendary designs that have rocked stadiums and studios for decades, Ampeg is dedicated to delivering the most comprehensive lines of amps available.
Since 1949, Ampeg has been creating bass amplification products and bassists who love it loud trust Ampeg to help rattle the walls every time they step on the stage. Over the years, Ampeg has left its mark on the history of the bass guitar, starting with the introduction of the 300-watt SVT amplifier and continues to refine its amps, producing combos, heads and cabinets for use on the stage and in the studio. Whether you’re looking for the American tone provided by the GVT series, the classic styling of the Heritage series, or the road ready, massive low end of the Pro Neo series, there is an Ampeg amplifier that’s right for you.
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