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About Avid:

Avid made its debut in 1984, right in the middle of the music industry's technological revolution. It's no surprise, then, that they're one of the best-known makers of high-tech pro audio tools on the scene today. Powering the world's premier recording studios and production houses with their Pro Tools software, Avid has left - and continues to leave - an undeniable footprint in the music and audio community. Whether you're looking for a state-of-the-art upgrade for your pro recording business or simply building the best home studio in town, adding Avid to your workstation goes a long way.

The highlight of this selection is Avid's flagship digital audio workstation, Pro Tools. It's an incredibly powerful piece of software that can bring every aspect of audio production under your control. For a working pro, there's the full version: Avid Pro Tools 11. And if you're in education, you can find one that fits your budget with the Pro Tools 11 Student and Pro Tools 11 Teacher editions. There are even some upgrade options, like the Avid Pro Tools HD10 to HD11 Upgrade, if you already own a past version and need to bring yourself up-to-date.

You may be interested in updating your hardware, as well, to take full advantage of the latest editions of Pro Tools. Avid offers a few different options designed to work hand-in-hand with their software, such as the Avid Artist Control surface. It works for more than just Pro Tools, too: with EUCON support, it's an all-purpose panel that can control Cubase, Nuendo, Logic, Media Composer, Maestro and more. Another excellent hardware option is the Avid Eleven Rack Guitar Multi Effects Processor, which comes bundled with Pro Tools so that guitarists can reinvent their sound with the power of the DAW.

Recording and producing music is more than just a career or a hobby. It's a real passion, and you definitely want to tackle it with the help of a pro audio company that shares the same drive to perform. Avid certainly does that, and no matter whether you're joining the Pro Tools crowd or shopping for hardware to upgrade your studio setup, you'll find some options here that can really make a difference in your creative process.